Greg Isenberg

Why the Future of Startups are Studios

Published about 1 month ago • 4 min read

Startups are risky, risky business. As you set out to build the next big company, the path is littered with the logos of fallen comrades. You are trying to thread a needle in a wind tunnel. Founders take on this crazy risk because the possible reward is huge. Startups that make it through the gauntlet are some of the best businesses in the world, with high margins and practically unlimited growth potential. But what if there was a way to eliminate much of the risk without losing out on the...

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