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Greg's Letter

How to name a business

Published 23 days ago • 6 min read

Lots of people have asked me: "how do I stay up to date with your podcasts with all those free startup ideas?". Good news! If you want to be added to get notifications for when new The Startup Ideas Podcast drops every week click here. I made a mistake of naming a business and it probably cost me $3M. The right name for your business is an asset that keeps paying you. Oreo was a good name in the 60s/70s. When you could take big TV ads and push your message. Or you could rely on a slogan to...

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